Freight forwarding is the coordination and shipment of goods from one place to another via a single or multiple carriers via air, sea, rail or land. The importance of freight forwarding for global trade was recognized in Malaysia with the establishment of the Freight Forwarders Association Malaysia (FFAM). FFAM recognized that forwarding freight, whether by land, marine, rail or air requires coordination, regulation and agreed-upon best practices to ensure that goods flow in a timely and proficient manner across borders, overseas, and throughout the world.

Having the knowledge and skills to navigate the regulations of freight forwarding is integral to ensuring the successful shipment and delivery of goods. Even as the knowledge of customs regulations is an important component, the successful transfer of goods through freight forwarding relies on its service industry. As such, freight forwarding depends on having the right people whose commitment to excellence and customer satisfaction ensures that goods reach their final destination in a timely and efficient manner.