In today's competitive market, technical product knowledge alone is insufficient for sales and marketing success. The "Sales & Marketing Soft Skills Mastery" training course equips participants with essential interpersonal competencies to communicate persuasively, engage customers effectively, and build long-lasting relationships. Through practical activities, role-plays, and real-world scenarios, participants learn how to influence buying decisions, handle objections confidently, and present compelling value propositions. This program strengthens both sales confidence and marketing communication impact, enabling professionals to perform with greater professionalism, customer focus, and business impact. Participants develop the emotional intelligence.