Sales & Marketing Soft Skills Mastery

What You'll Learn

Participants will gain comprehensive knowledge of effective time management strategies
Participants will gain comprehensive knowledge of soft skills principles and learn to
strengthen communication skills to engage and influence customers more effectively.
Participants will develop practical competencies in sales presentations, objection handling,
negotiation, and persuasion using proven techniques and real-world scenarios.
Participants will learn to build and maintain strong customer relationships through trustbuilding, service excellence, and personal branding that enhances professional presence

Course Content Overview

• What are soft skills in sales & marketing context?
• Hard skills vs. soft skills: How soft skills create competitive advantage
• Emotional drivers behind customer buying decisions
• The sales psychology: Why people buy (rational vs. emotional factors)
• The role of soft skills in customer acquisition and retention
• Assessing your current soft skills baseline

• Sales communication vs. normal communication: Key differences
• Understanding customer psychology and communication styles
• Building rapport and establishing customer trust through communication
• How to speak convincingly: tone, pace, clarity, and confidence
• Non-verbal communication and body language for building trust
• Listening skills: The power of active listening in sales
• Asking impactful questions (SPIN questioning + need-based discovery)
• Crafting messages that resonate with customer needs and aspirations
• Practical exercise: Deliver a convincing sales message

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Requirements

Physical Appearance

Description

In today's competitive market, technical product knowledge alone is insufficient for sales and marketing success. The "Sales & Marketing Soft Skills Mastery" training course equips participants with essential interpersonal competencies to communicate persuasively, engage customers effectively, and build long-lasting relationships. Through practical activities, role-plays, and real-world scenarios, participants learn how to influence buying decisions, handle objections confidently, and present compelling value propositions. This program strengthens both sales confidence and marketing communication impact, enabling professionals to perform with greater professionalism, customer focus, and business impact. Participants develop the emotional intelligence.

Who this course is for

• Sales professionals seeking to improve sales performance and closing rates
• Marketing professionals wanting to enhance communication impact
• Business development and account management staff
• Customer-facing employees across all departments
• Entrepreneurs and business owners
• Team leaders and managers overseeing sales and marketing functions
• Anyone looking to strengthen interpersonal and persuasion skills

You may download the course detail, trainer profile and leaflet by click download button below

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Sales & Marketing Soft Skills Mastery

Effective Time & Stress Management

Novas HQ, Kuala Lumpur
10-2, 2 Rio Office Tower, Persiaran Rio, Bandar Puteri, 47100 Puchong, Selangor D.E
Hotline : +603 8603 2052
Email : enquiry@novas.com.my
SSM : 202301045911 (1539826-M)

Novas Sabah Branch
Lot 10, 1st Floor & Mezzanine Floor, Phase 8, Lorong Margosa 2, Luyang Commercial Centre, 88300 Kota Kinabalu, Sabah
Hotline : +6088 223 975
Email : enquiry@novas.com.my
SSM : 202301045911 (1539826-M)

Novas Sarawak Branch
No.16-18, 2nd Floor,
Jalan Wong King Huo, 96000, Sibu, Sarawak
Email : enquiry@novas.com.my
SSM : 202301045911 (1539826-M)