ISO 9001 stated that the Top Management shall assign the responsibility and authority of any personnel (management representative), for overseeing the implementation and maintenance of the company's system, interfacing with the third-party registrars and reporting on the system's effectiveness to management. Many appointed management representatives need to develop the skills necessary to support the organization and drive continual improvement.
What are the main roles and functions of this management representative? How and what needed to be managed in order to obtain and maintain ISO 9001 certification?